A Tale of Two Editorials
Sebastian Mallaby, the Washington Post columnist, is the go-to guy for subjects slightly off the mainstream and, while I don’t always agree with him, the man has a brilliant mind. Today he’s writing about company brands and how (in this multinational culture of global markets) they’ve become the most valuable corporate asset. Off the books, that is. They’re not found on the balance sheet.
When a company gets bought or sold for way more than its book-value, branding is what they used to call ‘good-will.’ The main point Mallaby makes is that the old template of supporting Coca Cola or Nike by vast advertising campaigns is now vulnerable, as never before, to blogs. Public opinion, actually, but blogs are how public opinion flashes across time and space. Make a misstep public-relations wise and the net will kill you.
The blistering speed with which Mel Gibson was strung-up for his drunken rant is evidence. Mel dares not lie low. Neither do companies that abuse customers. Not any more. The old days of painting LEMON across the side of your car are gone.
Which is very powerful and, in its best examples, a shortcut to progress. As Mallaby points out,
Wal-Mart has promised to double the efficiency of its vehicle fleet and achieve a 30 percent cut in its stores' energy usage. Its motive is not complicated. Internet-enabled critics have assaulted Wal-Mart, and the firm's polling has suggested that 8 percent of shoppers have quit visiting its outlets because of its stance on social issues. An environmental makeover was essential to the brand.
The second editorial on WaPo’s pages today outlines the massive destruction that’s being done by commercial fishermen outside territorial waters. Outside the waters usually defined by a 200 mile distance to the nearest land, is pretty much no-man’s land. It may be subject to international rules and regulations, but for the most part policing is nonexistent.
‘Fishermen’ is in itself a misnomer, as we think of the word. Fisherman conjures up visions of two or three hardy souls in a thirty or forty-foot boat, with families to feed and limited capital as well as opportunity.
Silvia Earle, marine biologist and the chair for Conservation International in Washington, in her article points out that
Mammoth trawl gear with names such as "canyon buster" indicate the colossal scale of the assault and the damage inflicted. In an action akin to bulldozing forests to catch songbirds and squirrels, nets mounted on massive rollers are dragged across the seabed, strip-mining everything in their paths. Sometimes a single trawl tears away as much as 10,000 pounds of sponges, corals, fish and other life from the sea floor, leaving a stark, sterile undersea desert.
The U.N. Division for Ocean Affairs and the Law of the Sea has released a report, and that report yaks about the problems being faced and the need for action. Urgent needs and moratoriums are spelled out, as well as critical habitats and conservation.
Earle accurately points out that the United Nations is in a unique position to act before irreparable damage is done and that the moratorium is opposed chiefly by a handful of countries with fleets of very large fishing vessels.
That’s it, Sylvia, case closed. Nothing, absolutely nothing, short of the United States Navy firing a few shots over the bow, is going to stop fleets of very large fishing vessels. Very large fishing vessels are very large investments, with very large crews and very large profits. Today’s fishing fleets are the national equivalent of the seafaring nations that became world powers off the spice-trade of centuries ago.
Unless, of course, Sebastian Mallaby is right.
The way to go after the environmental chaos created by canyon buster ships is to trace down the brand names that benefit from their catch and get on the net. Not the fish-net, the Internet. In a slightly different incarnation of follow the money, what we need to do is follow the catch, to see what brands from that catch end up on Aisle 7 of the supermarket chains.
According to Mallaby, Wendy's has stopped frying its food in trans fats, which have also been banished from Oreo cookies and Frito-Lay snacks; General Mills makes its Cheerios and Wheaties out of whole grain. In all these cases, companies have responded to public sentiment before regulators compelled them to do so.
Enter commercial fishermen in Google Blog Search and you'll come up with 10,056 entries. Wal-Mart fetches 759,479 individual blogs that mention the merchandizing giant by name. You can pretty well bet that if a Wal-Mart brand of seafood traced back to canyon busters and that link was made public, whole fishery practices would change.
Something’s going on here. It seems to me that it may be more powerful than the United Nations.
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Well, I like straightforward. God knows, we’ve had little enough of it. Fire away, Les.
Anyone reading that prognostication by Professor Lave would think the Promised Land had been found in Iowa, behind a six-row picker. Meeting a congressional mandate is the smallest part of the misinformation—Congress has no idea what it has mandated or why or for what purpose, except that it sounded good in an election year when gas prices are driving politicians for cover.
Switchgrass is the latest switcheroo coming from Washington, if you won’t buy the King Corn premise. Grows anywhere, needs nothing, conserves the soil, makes gasoline faster than you can say freedom from Saudi oil.
Excuse me? Takes half again as much energy as it delivers? Sounds like a business plan to lose a little on every transaction, but make it up on volume.
In the face of this, good ol’ boy Lester Lave somehow concludes
If something has been lost, the thing we’ve moved on from is the sustainable mind.
Young people, as they always do, represent the most graphic evidence of where society is headed and they are multi-takers of the first order. Raised with iPods plugged in and the other ear to a cell-phone, doing homework (or any kind of stationary work) while simultaneously watching TV, listening to music and text-messaging, they are the new edition of the human animal.
From writers, artists and musicians to lawyers, scientists and hedge-fund managers, we embrace the solitude of abandoned beaches in the Caribbean and mountain cabins. Never too far away from a good restaurant, mind you and close to satellite-access to the Internet, if possible, but places where the mind can linger for a moment or a week or a month. Our nostalgia for ‘life in the slow-lane’ may not predate air conditioning or antibiotics, but it pants at our feet like a friendly dog.
There are those who hunger for Walden Pond and those who are unexpressed without a motorcycle, a second career, a third wife and the mad desire to hang-glide if they can work that into a ballooning vacation. Like many, I want some of each. Like others, I wonder at the race to more income than can be reasonably spent.
"God help me, before I assert again!" The Washington Post has just fallen all over itself, praising the most environmentally abusive administration since—since?—well, since no other, because none in our history has done so much to deface, destroy, defame and deregulate this nation’s ecological laws.
In what they call ‘an exciting example of assertive action,’ the Post continues to gush,
Not to be outdone in the editorial feeding frenzy, the New York Times effused, (my parentheticals)
There is no oil in the area of the Bush designation. He wouldn’t know a Monk seal if it swam into his bathtub, but he knows a cheap legacy when he sees one and that is the most sickening aspect of his opportunism. The Times prostrates itself, raving that the designation is
Karl Rove is as much a political genius as the NYT and WaPo are dupes and suckers. Unfettered by any worry over indictment, Karl is likely to pull-off or outright steal another Republican victory in November. The country, behind the strong leadership and editorial insight of The New York Times and The Washington Post, those paragons of the public trust, will once again be delivered.
That’s what makes great politicians. That willingness to achieve your personal goals by draping them in the American Flag. It's a Kennedy tradition. Who says Camelot is dead?
They can discuss until Teddy Kennedy’s cows come home, but the FAA can’t be gotten around.
Teddy is joined in his criticism of Cape Wind, by Sen. John W. Warner, Republican from Virginia, so you can see it’s a genuine bi-partisan problem. These senators, who don’t give a rat's ass about whale beaching and the problems of other water-mammals that are sensitive to sonar, said Cape Wind will hurt views, tourism and migratory birds. We can’t have that.
America can accept CEOs making (not earning, making) $18,500 an hour and hardly blink an eye at paying $4.50 for a Starbucks Frappuccino. No one takes much notice, rummaging for their size among the piles of $250 designer jeans or questions why Nike rakes in over a hundred bucks for their middle-line running shoes.
This is the same president who ran down Congressional oversight in his SUV when he wanted to sic the FBI on Americans’ phone calls, so I guess we know how serious he is. The same president who interpreted some 750 laws the Congress made, any way that he felt like.
Europe has been paying $5 to $7 a gallon for decades now and part of the legacy of that is excellent public transportation across the continent. Cheap gas in America bought us Amtrak, strip-malls, two-hour commutes and socially isolated suburbs where the kids have nowhere to hang out but the malls.
The wagon with no band on it is Senator Pete Domenici’s encouraging the development of renewable fuels and hybrid vehicles. Pete is twenty to thirty years late with that and he’s been in the Senate, representing New Mexico for 34 years, so what’s the excuse, Pete?
What maybe can't be handled is that Americans are mightily displeased about the cost of filling up their cars. Republicans promised there wouldn’t be a crisis, that we could keep on buying those SUVs and now, here we are, in deep doo-doo big-time.
Consider that the average driver in America clocks 12,000 miles a year on the family sedan and that his mileage averages 24 mpg. That’s 500 gallons of gas or diesel a year. At $1.25, it costs him $625.00 and at $3.25 his fuel bill jumps to $1,625.00. An extra grand a year. Not the end of the world as we know it.
Just Like a Good Neighbor, State Farm Is (no longer) There.
Since we have spent decades and, in some cases, centuries revamping, re-arranging, weeding out and filling in nature’s buffers along the Gulf, we came to think somehow that it mattered. It doesn’t.
Americans surely hate defeat. Our first instinct is to rebuild the damned place, march down into the jaws of whatever nature can throw our way and tough it out, make it work. That very brand of Americanism is what Congress responded to with tens of billions in relief. They do a lot of things badly in Washington, but they have ears to hear when the Anthem plays.
The Gulf of Mexico will rise substantially over several decades, the hurricanes will get larger and stronger and Trent Lott’s casino strip will be but an abandoned breaker against the waves. Katrina put the federal flood insurance program $23 billion in the red and that money is a mere drop in the bucket of future liability. So, we’re substantially left with two options along the ravaged Gulf Coast
shocked and scandalized by gas prices at the pump. A national disgrace, time to convene a committee, appoint a prosecutor, appear on the Today Show and 60 Minutes . . . anything, absolutely anything except take the blame.
You have to be older than fifty to have any recollection of the Great Oil Price Run-Up of 1973, when Jimmy Carter put on a sweater and lost a second term. Carter was too honest for the job, but America learns fast and we don’t elect honest presidents anymore. We are in the era of DreamWorks politicians these days and it’s much more entertaining to convene a congressional committee in front of a Washington gas station than it is to take the blame.
And no one laughs. This great American comedy is playing out across the country and not a chuckle in the house. Come on, Bostonians, where’s your sense of humor? You there in Chicago, birthplace of Saturday Night Live, have you no sense of irony? Out there in the West, where the oil-wells flow, is there no joy in last year’s $42 oil coming out of the ground at $70 and not a penny added to cost of pumping?
It’s over. Crude will move fractionally from time to time, but inexorably upward, well above $100 a barrel and probably in excess of that over twenty years. The wealthy will drive, the rest of us will rent cars for special occasions or vacation trips. Wal-Mart will re-invent the peddler-wagon and come to you when you can no longer go to them in sufficient quantity.
But it would have been nice if we’d not been so gulled. It would have been intelligent and useful, pleasant and agreeable to have designed our suburbs with light rail, commercial centers and local schools. Our kids would like to be off the two-hour schoolbus as much as we would like to be off the two-hour commute.
Mr. Briggs and Mr. Stratton fired up their opposition to California’s lawnmower emissions control legislation instead of seeing it for what it is, the golden opportunity to market the hell out of the environment. Green machines! Nah, too much trouble. Wal-Mart wouldn't like it. Too costly, no one’ll buy ‘em.
Senatorial ears and hunkered down. John Shiely is B&S CEO, a nice, young, well-turned-out Brooks Brothers type fellow with the well-bred Milwaukee reverence for the bottom-line.
Senator Christopher Bond, B&S’s Washington shill, argues that tightening small-engine standards nationally would take 1,750 jobs from his constituents and send them to China.
horribly vulnerable? My god, it’s Harley Davidson all over again. Or not. It’s so confusing when we get Brooks Brothered. Possibly John can slip down the road and have lunch with Jim Ziemer at Harley and ask how they were able to afford converters, still kick Yamaha’s butt and stave off those vicious Chinese motorcycle builders.
So, if John Shiely can just figure out how to convince all those chainsaw and jet-ski buyers out there that twenty-five bucks is a good investment and if he can de-claw Senator Bond and if he can just buy the little converters from China instead of having them ravage yet another American company . . . then, maybe we can all sigh in relief, mow our lawns and weed-eater a little around the picnic-table without destroying the world as we know it.
Unfortunately, President Bush doesn’t have these options available to him as Chinese President Hu Jintao visits Washington this week, but it won’t much matter. Anyone who thinks anything substantive comes out of Alpha Dog to Alpha Dog discussions, is hopelessly naïve. Those issues have already been fought over, chewed on, threatened about, pleaded, coerced and ultimately negotiated as best our country could from its traditional position of weakness.
We have Marlboro ‘lights’ and ‘lite’ beer (for those who don’t know how to spell) and so I suppose it’s only natural that we should be introduced to free speech ‘light.' Pre-washed like jeans, pre-shrunk to fit our sense of inquiry pre-positioned to get us thinking the right thoughts in this time of mid-term pre-election.
In a recent study appearing in the journal Science, University of Alaska researchers, using a satellite laser system found that the rate of melting amounts to 24 cubic miles annually. Can you conceive of a block of ice a mile square and a mile deep? Can you form any relevant mental picture of 24 times that much? Disappearing? Polar bears catching the last ice-flow out of town?
On their web site, the NOAA claims to be ‘taking the pulse of the planet,’ but apparently not its temperature. Vice Admiral Conrad Lautenbacher (retired), is serving as the undersecretary of commerce for oceans and atmosphere, overseeing the day-to-day functions of NOAA, as well as laying out its strategic and operational future. Under his wing (and it’s a big wing) shelters the
I’m not saying that Carlos has the word out to Conrad. How would I know? But GB never said of Lautenbacher that he knew business inside out. Science maybe, but not business and this is a business administration.
She goes on to report that the consulting firm U.S. Forest Capital estimates that half of all U.S. timberland has changed hands in the past decade. The Bush administration is in there swinging from the heels as well, thirsting to sell off forest land by auctioning more than 300,000 acres of our National Forest to fund a rural school program.
Now comes the timber industry and, finding that tree farming in high-growth climates beats the costs of cutting in remote and slow-growth locations, they’re looking at the sale value of their holdings against harvest value. Wall Street pushes this reallocation of assets. Financial markets inexorably look to ‘highest and best use’ of assets, no matter if the publicly traded company deals in gumballs or lumber. Since timber companies are stock driven and profit oriented, they’re slowly cashing in those assets.
By far the largest deal involves 400,000 acres of land near Moosehead Lake in central Maine. The quick succession of sales provide golden opportunities for conservation organizations, but they don't have the gold. Conservation money is dwarfed by the amounts offered by developers of residential communities, golf courses and hunting clubs.
Perhaps a creative combination of interests will keep Weatherbys going another 130. In any case, it’s no longer good enough or even equitable to keep fencing off wild lands to all but backpackers.
The Navy is looking for a site for their sailors to practice sonar in a shallow-water environment, which sounds logical enough and they’ve selected the waters off North Carolina, a dicey choice. That particular area is habitat for two groups of whales, both the Beaked and Right whale. Right whales are endangered already and beaked whales have proven to be particularly sensitive to sonar.
Be that as it may, some 190+ words into this commentary, I have a proposed solution. Potentially, a pretty good one. Why is it not possible to carry off this entire training exercise by sonar simulator? We have flight simulators that reduce the need for expensive flight time in commercial aircraft. Why not apply the same logic and technology to the sensitive environment of sea mammals?
I have a friend, working for NASA, doing computer-generated Mars simulations, so when they go there, they’ll know what to expect. We don’t talk about it, because it doesn’t interest me much, it’s way beyond my technical understanding and I suppose he’s not supposed to gab about it. But if they can simulate Mars, it seems probable they can simulate the shallow water off South Carolina.
Unless I miss my guess, sonar isn’t something you lean over the rail and try to hear coming back at you over the rush of a bow-wave. In all likelihood, it’s done at a desk within the bowels of a submarine or perhaps even an aircraft-carrier, by a serious looking young sailor under the pressure of a commanding officer breathing down his neck. A slam-dunk for Justin Chatwin in the upcoming film, “Sonar.”
It's all about views (and whose make news). The latest not-in-my-backyard brouhaha has been stewing longer than a Cape-Cod clambake and Teddy has found someone else to do the heavy lifting.
Young’s amendment neatly bans turbines within 1.5 miles of shipping and ferry lanes on the preposterous notion that those big (and some think beautiful) blades screw up shipboard radar. He ‘singled out’ the Cape as ‘particularly unsafe’ in case anyone should miss his sledge-hammered point.
Again, according to Woods Hole,
What a laugh. It’s all about fat-cats and their right to be fat, unfettered, arrogant as hell, with tailored environmental concerns that devastate Wyoming and leave the Cape alone.
But there’s an ebb and a flow to management integrity in this imperfect world.
What would we do without these anonymous tellers of tales and (better question yet) how do we make or change national policy on the basis of some guy who’s afraid for his job? Maybe he’s a crackpot, maybe a true servant of the people. But name withheld by request has become the normal request.
Bob Bennett, the go-to guy at the Wyoming BLM says (with a straight-face and no apparent irony) "If a wildlife biologist is working on an application for a permit to drill, that doesn't mean he is not doing wildlife work. The wildlife job is a broad job, and it does involve energy."
Governor Freudenthal, along with some oil industry executives, is shaken as scientific studies show steady, consistent and steep declines in wildlife around gas fields. Obviously, environmentalists and career-biologists agree, but it’s stunning to hear murmurs from the energy execs. Stunning and worrisome.
It’s a fact! Our big brain, our ability to intellectualize in place of mere instinct, is what provides us with pencils in ten-packs for 29 cents, Audi sedans for $29 thousand, nuclear submarines for $29 million and a month of world trade at (negative, sorry ‘bout that) $29 billion. Admittedly, of all the above choices, the #2 common school pencil is the best deal, but that’s another story.
Thus it is that (shhhh, I have to whisper this)
What is bad news is that we’re probably long past any ability to stop a significant rise (probably 20 feet) in ocean levels world-wide by the end of the century. Whew, that’s a relief. Plenty of time to sell the condo in Sea Island and move to Vail. Better get out of Naples and Palm Beach before the realtors catch on. Florida’s coastline will shrink like a $2 sweater and Key West be only a memory of Hemingway.
In the useless statistics department, scientists said in 1996, the amount of water produced by melting ice in Greenland was about 90 times the amount consumed by Los Angeles in a year. Well, that certainly clears it up for me. Last year, the melted ice amounted to 225 times the volume of water that city uses annually. Don’t panic. A pipeline to LA is the answer. Except LA will be as gone as New Orleans by 2100. Like I said, it’s not all bad news.
Oceans rising is only part of it. The equatorial band around the earth will become increasingly uninhabitable to man, including great swaths of the Middle East and the African continent. The haves will have less and the have-nots will have nothing. Immigration to a smaller and smaller list of inhabitable countries will slow, then stop, then be enforced at the business end of a machine-gun.
Lee is in his eighties and he’s seen it all. Mustang through muscle at Ford and then a hop to Chrysler, where he saved their bacon with a matchbox called the K-Car. It even sounds like a box top.
Market share kept shrinking. Ford almost (and probably should have) lost Mercury and GM threw away Oldsmobile. Both companies essentially became truck builders, carrying their losses with SUVs and pickups, all of them built on truck chassis. Meanwhile Honda, Toyota and the new guys on the block, the Koreans, sucked all the oxygen out of the passenger-car market with distinctive, well-made, highly profitable small cars.
It’s probably too late for the big American companies this time around, no matter Lee’s warning call from the west coast. The things that could have been fixed in the ‘70’s weren’t because life in Bloomfield Hills was just too easy and hey, it was only a knockdown, a lucky punch. The match wasn’t over. Mo-Town had been the champ too long. Daimler-Benz may have invented the car, but Henry invented the method and Madison Avenue invented the market. It was our game.
If there’s hope for American manufacturers, it may be found at Chrysler’s Dundee engine plant. A Chrysler alliance that includes Mitsubishi and Hyundai, the plant will produce 840,000 engines a year with only 250 hourly workers. Chrysler currently employs 750 workers to build 350,000 engines at its Mack Avenue plant in Detroit, down from 2,500 workers at their old engine plant in Kenosha, Wisconsin.
This idea has shaken some members of Congress who consider it ‘an expensive venture that relies on unproven concepts’ that could increase the danger of proliferation. Yeah well, the spread of nuke technology is a given. It’s like trying to keep the secret of steelmaking to ourselves during the industrial revolution. What used to be complicated is now pretty straightforward and making bombs is more a question of money and access to raw materials than it is know-how.
The people who think this is a good idea, talk about a process that doesn’t separate plutonium, but whips up a mixed fuel too hot for terrorists to handle. Such a ‘hot mix’ can be used in special reactors that exist in France but not as yet in the United States.




















